Kristy is a high fashion brand that believes in outstanding quality for affordable prices. They encourage the idea that garment should be investment pieces that can be worn for many different occasions and styled in various ways - promoting consumer creativity and expression. They believe that garments should be personal to their owner. They do not believe in the use of influencers to advertise their collection as they feel this encourages over-consumption and leads to a copy-cat narrative where consumers don't add their own spin or style to their garments. 

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Status Quo: Fashion is an essential aspect to showing your personality & expressing yourself and we believe high quality, versatile pieces allows wearers to be creative with their choices and amplify the enjoyment and emotional experience of fashion. 

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Conflict: In a market that is over-crowded with online brands promoting fast, very low-priced throw-away fashion that gains their popularity and sales through collaborating with influencers, why do we not choose to conform?

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Resolution: Quality & creativity comes first. We're craft driven creators who prioritise producing stylish, long-lasting, versatile garments the most hype and income. By creating high quality garments that are personal to the consumer and encourage creative freedom at the expense of publicity and growth, we can serve our customers better and foster a fervent passion for our product.