I graduated with Merit in MSc International Fashion Marketing in 2020 from Glasgow Caledonian University. During my studies I was tasked to create numerous different marketing plans for various companies, including Harris Tweed, SEVENSTORE and FORTY. Through these modules I was required to consider the brand, its existing customers and potential customers, and to create SMART objectives in order to increase awareness of the brand while offering something different to their clientele. This allowed me to develop my skills in copywriting, social media management and graphic design.